In today’s fast-paced and ever-evolving job market, LinkedIn is a powerful platform for professionals to showcase their skills, connect with like-minded individuals, and explore new career opportunities. According to a 2023 survey, more than 90% of recruiters use LinkedIn to find potential candidates, making it crucial for professionals to have an optimised LinkedIn profile.

Your LinkedIn profile page is the foundation for your personal branding. If the majority of people in your industry are on LinkedIn, it is a wise move to have a profile. There are many benefits to being on LinkedIn, including keeping up to date with news in your industry, job opportunities and building your profile through regular posts. Employers want to see that you are open to connecting to people in the industry because it shows that you are open to helping them grow their business. Employers will see that you are committed to your career and that you care about how you present yourself to peers. With limited time available to interview people, employers are more likely to select candidates who present themselves well on LinkedIn rather than candidates who don’t have a profile.

Your profile picture is the first thing that people notice when they visit your LinkedIn profile. Choose a professional-looking photo that reflects your personality and industry. The photo should represent the brand or type of people that you would like to work for in the future. A hiring manager or recruiter who sees your photo on LinkedIn, like it or not, will develop a first impression of you based on your photo and that impression will most likely remain, even beyond the first phone call. If you are using a photo taken by a friend at a BBQ or function, then remove the background or use a professional service to touch it up for you. Avoid using selfies or casual photos and opt for a headshot that is well-lit, high-resolution and portrays you in a positive light.

Craft a compelling headline. Your headline is one of the most important elements of your LinkedIn profile. It should be a concise and compelling statement that highlights your skills, expertise and unique selling points. Use relevant keywords that match your industry and position. There’s no rule that says the headline has to be just a job title. Use the headline field to say a bit more about how you see your role, why you do what you do and what makes you tick. If you’ve got sales reps at your company who are on the ball with social selling, then take a quick look at their profile page headlines for inspiration. They will almost certainly have more than their job titles in there.

Your summary section is where you can showcase your skills, achievements and experiences in a concise yet engaging manner. Try to bring to life why your skills matter and the difference they can make to the people you work with. Use bullet points to highlight your key accomplishments and ensure you include relevant keywords that recruiters are likely to search for. You can also add multimedia content such as videos, images and presentations to make your LinkedIn profile stand out.

Buzzwords are adjectives that are used so often in LinkedIn headlines and summaries that they become almost completely meaningless. Over-used buzzwords include terms like ‘proactive’, ‘specialised’, ‘leadership’, ‘focused’, ‘strategic’, ‘experienced’, ‘passionate’, ‘expert’, ‘creative’, ‘innovative’ and ‘certified’. There is nothing wrong with using these words, however, just using them won’t convince people that you have these qualities. You need to demonstrate them as well – both in the way you describe yourself and in the way you use LinkedIn profile features to show what you’re about.

Your work experience section is an opportunity to showcase your career trajectory and highlight your key achievements. List your most recent and relevant work experience first and provide a brief overview of your role, responsibilities and accomplishments. Use bullet points and quantify your achievements wherever possible.

LinkedIn is a powerful networking tool that allows you to connect with professionals in your industry and beyond. Make sure to expand your LinkedIn network by connecting with colleagues, peers, mentors and influencers. Join industry groups and participate in discussions to showcase your expertise and build your brand.

Engagement is key to building a strong and impactful LinkedIn profile. You can engage with your audience by liking, commenting and sharing relevant content. Share your own insights and perspectives on industry news and trends to establish yourself as a thought leader.

Remember to keep your LinkedIn profile up-to-date and relevant, and don’t be afraid to showcase your unique personality and perspective. An up-to-date profile shows that you are actively engaged in your professional life and are serious about your career.

Are you looking for work in Adelaide? If you’re seeking your next career opportunity through a reputable and well-connected recruitment agency, then you can entrust your talent and skills with Mansfield & Co Recruitment. It’s vital to us that we guide you into the right role and work environment. Leaving traditional stuffy ways at the door, we are always interested in making a genuine connection with our candidates. If you’re seeking a job in Adelaide, send us your resume today.

Are you looking to hire? Mansfield & Co Recruitment is here to assist organisations in finding and securing the ideal candidate. With years of experience in matching the right person to the right job, our award-winning recruitment team can help businesses stand out from the competition and attract top talent. Go to our website to find out the roles we specialise in. You can also check out our candidate profiles and Facebook page.

To book an in-person coffee meeting with Mansfield and Co director Melanie Mansfield , click here. If you have a question for Melanie Mansfield and her team , phone 08 8463 1198 or email admin@mansfieldandco.com.au

https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017

https://www.zippia.com/advice/social-media-recruitment-statistics/#:~:text=90%25%20of%20recruiters%20search%20Linkedin,best%20candidates%20through%20social%20media.

Tips To Amplify Your LinkedIn Profile

Mansfield & Co Recruitment