At first glance, a job ad seems like a simple thing. List the duties, outline the experience required, add the salary, hit publish… right? In reality, job ads are often where recruitment quietly starts to unravel.  Not because employers don’t care - but because expectations, market realities and legacy role assumptions don’t always line up. And when that happens, even the most well-intentioned job ad can unintentionally work against you.

Keeping great employees isn’t just about perks. Here are four strategies that can help you build a team that sticks around.